Whether we like it or not, we’re all familiar with insurance giant, GEICO and its memorable advertising icons.  From the witty gecko to the googly-eyed stack of money, GEICO’s got a way of getting their messages to stick in our minds.  Such was the case with their popular caveman campaign.  The slogan, “So easy, even a caveman can do it,” led to several hilarious commercials, billboards and even a primetime television show (for part of a season)!  Playing off the concept of simple-minded cavemen, GEICO successfully communicated how easy it is to use their product.  Clear and concise.

Thanks to vator.tv, Rentcycle recently had the opportunity to produce a video as part of a prize won at the recent Vator Splash startup competition.  In collaboration with video production company, StudioNow, Rentcycle created a short animation to highlight the benefits of renting.  The funny thing about renting is, despite its clear benefits to save money, space and the environment, few consumers consider it an option.  This is partly because there currently is no convenient online solution (we’re working on this ☺) and partly becase few realize just how many things can be rented at a fraction of the cost of buying (literally just about anything you can think of).  For this reason, we wanted to create a simple but entertaining piece introducing consumers to the rental opportunity.

We needed to tell the story in an easily understandable way so our startup’s new solution could be grasped in about a minute’s time.  Like GEICO, we decided on the caveman analogy, not only because it implies simplicity, but also because it references renting’s long history.  Whether a pistol in the Wild West, a wig in Elizabethian England or a club in prehistoric times, renting has been around for centuries.  Only recently has the trend made a comeback—which is the purpose of this animation.  I have to give the creative credit to StudioNow for bringing it all to life.

Go ahead and take a look—hopefully it’s as memorable as a GEICO commercial!

Special thanks to vator.tv and StudioNow for the hard work and collaboration making this video possible.  It was a fun, creative collaboration.  Cheers!

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