Anyone who has spent more than 30 seconds browsing YouTube understands the power video has as a persuasive communications medium.  Viral videos can turn ordinary people into television stars overnight (the now famous JK wedding entrance dance clip was recently spoofed on The Office).  And catchy consumer skits can make or break a brand (like the amateur music video United Breaks Guitars).  Video has the ability to appeal to multiple senses and can make complex points quickly.  Which is why, when you come across a good one, you can't help but pass it along.  But with the millions of amateur film makers out there, good quality isn't so easy to find.  Standing out from the clutter requires a certain level of polish and content that can hold a viewer's attention. 

It's no different in the business world, where film is becoming more and more of a requirement -- especially for those just entering the marketplace.  Today's consumers are strapped for time and are easily bored by text heavy marketing collateral.  If you can't make your point in 60 seconds or less, you may be losing potential customers.  Having visual pitches, promos and demos are a must.  Unfortunately, well-produced films can cost upwards of $1,000 for a 60 second clip.  To a startup, that's a lot of cash!

Luckily, I was recently referred to a great resource for getting professional video production services on a startup budget.  A company called TurnHere runs a special offer for small businesses and startups where you can get a 60 second video filmed, edited and produced for free.  That's right, FREE!  You then have 6 months to use this piece to promote your company in any way you'd like.  After which time, you decide whether you'd like to purchase or stop using the video.  This try-before-you-buy approach is perfect for startups trying to get off the ground and is a smart move on the part of the video production company since it gets new customers (like me) to consider professional video production without the up-front cost.  Check out the promo they helped me put together for Rentcycle:

I had an excellent experience working with TurnHere and highly recommend them to other startups.  Their professional staff has an eye for telling powerful stories in a short amount of time.  Their turn around time is super fast -- it only took four days from filming to final delivery.  And obviously, the price is right.  I'm looking forward to maximizing this promo to get the word out about Rentcycle.  I'm confident this video will help me bring in enough additional revenue in 6 months time that the film will pay for itself.

See you on YouTube!

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